Last year’s holiday season showed the strongest sales growth over 20 years. That sounds merry and bright, but there’s even better news: with stabilized supply chains and greater consumer confidence, this year’s consumer spending will be even...
The holidays are coming in a few months, which means that now is a great time to develop a holiday marketing plan. Think about it: if you plan now, by the time the season arrives, you’ll know what to do, which will hopefully lead to more sales and higher...
Everyone knows a perpetual motion machine is impossible, yet marketing is a never-ending process. Therefore, part of the market planning lifecycle is the annual mid-year marketing plan. An effective marketing strategy that includes a mid-year refresh can help avoid...
2020 has been a year like no other. But as we head into a new, hopefully, a better year, it’s time to take stock of your business strategy and make sure you’ve got what it takes to have a stellar 2021. So, what should your marketing plans for 2021 be?...
