Have you ever starred in a blockbuster adventure movie? You might be closer than you think if you’re considering launching a new business or brand. Putting your business in the spotlight is an epic endeavor filled with many unexpected plot twists and turns. So,...
Ask anyone, and they’ll tell you that content is king. In fact, small businesses that have blogs have a 126% higher lead growth than those without! It’s clear that you need to create content to market your business better. But you can’t just throw...
Are you looking for a way to get your page ranking at the top of the Google search? Improve website SEO with video content. Did you know that the first five results on a Google search account for 67.6% of all clicks? So appearing early on a search is vital. Make great...
Let’s face it – influencer marketing is on the rise. But, what is influencer marketing? Influencer marketing is a social marketing strategy that uses top creators of social content to promote products online. It’s a great way of promoting your...
Event marketing is an excellent opportunity for businesses to reach new customers, spread the word about their brand, and boost in-person engagement. That said, do you know how to plan for event marketing? In this event marketing guide, we go over tips on how to make...
Everyone knows a perpetual motion machine is impossible, yet marketing is a never-ending process. Therefore, part of the market planning lifecycle is the annual mid-year marketing plan. An effective marketing strategy that includes a mid-year refresh can help avoid...
Building a brand is about telling a story. Your business brand has products that give people an emotional feeling. It tells an emotional story that gives them satisfaction. When people see your products, they should feel something. They should feel that your product...
If you want to connect with others to grow your business or to increase your employability, LinkedIn is a powerful social media platform. By creating an excellent business or personal profile, you set yourself up to get new clientele or have an established...
