If you’re a business trying to grow its online presence, you’re probably already aware of the power and importance of having exciting and engaging social media accounts. Being active on social media is one of the easiest and most effective ways to connect...
Marketing is essential for all businesses. After all, 78% of consumers conduct product research online. When you control your marketing campaign, you give customers the best and most accurate information about your products and brand. But marketing is easier said than...
There are hundreds of people on social media who take photos and post content all the time. And, sometimes they take photos or post videos of your goods and services without you having to pay for them. When this happens, the content is referred to as user-generated...
When it comes to marketing, a carefully curated photograph is much more than just a pretty picture. It can help to convey an important message, build brand recognition, and even influence consumer behavior. For decades now, photography in marketing has been used in...
Between churning out print ads for your new business and kicking your new social media campaign into overdrive, it’s hard to find the time to sit down and look at the finer details. That said, neglecting these details can bury your promotional campaign before it...
Defining your audience makes your marketing exponentially more effective. But how do you create a customer profile and use it to reach your audience? If you’re ready to stop wasting marketing money and tap into the benefits of a customer profile, keep reading....
In this day and age, marketing through content creation is all but a requirement. It remains one of the most effective marketing solutions, creating 97% more backlinks and 434% more search engine results than other strategies. But even if you have a wise strategy and...
Google reported that leaders are 1.4 times more likely to use analytical metrics to make their business decisions. A digital marketing strategy is, therefore, key to these decisions. While your marketing tactics might be savvy, without measuring your success,...