by Daisy | Apr 17, 2026 | Clients, Marketing, Marketing Strategy
The Story of Wake the Great Salt Lake: An Earned Media Case Study The Great Salt Lake is Utah’s capital city namesake and the largest saline lake in the Western Hemisphere, but it faces a quiet, existential crisis. Driven by a $1 million Bloomberg Philanthropies...
by Daisy | Apr 10, 2026 | Marketing Strategy, Marketing Tips
In today’s online marketplace, getting your brand noticed can feel a bit like shouting into a crowded stadium. To cut through the noise, businesses often look to public relations and advertising, but they frequently get tripped up by the terminology. What is the...
