Spend your St. Patrick's Day with Willie’s, complete with bagpipers, festive beer and food, and great company Continue Reading: 1 min Read Big Willie’s and Willie’s Lounge in the heart of Salt Lake...
The Elle Experience
Stay up to date on all things Elle Marketing.
Welcome to the official Elle Marketing blog!
Here, you’ll find tons of articles about a range of topics, including trade secrets, yearly marketing trends, and spotlight posts about our amazing team.
Being Found Starts with Structure: SEO, GEO, and Visibility in 2026
For businesses that want to make an impact in 2026, being found hinges on a sophisticated understanding of two powerful pillars: Search Engine Optimization (SEO) and the industry's newest frontier,...
Wake the Great Salt Lake Announces Dates for Olafur Eliasson’s Signature Commission Work Coming to Utah This Spring
Immersive light-and-sound installation invites community reflection and action around the Great Salt Lake’s future - Olafur Eliasson will debut his first commissioned work in Utah and the...
Anatomy of a Marketing Plan: What Actually Drives Results
A brilliant business idea is only as powerful as the framework that supports it. We’ve all seen brands launch with a splash only to fizzle out three months later. Why? Usually, it’s because they...
This is Where Most Brands Get Marketing Wrong (And How to Fix It)
Do you ever feel like even though you do everything “by the book,” your results are stagnant? You’re posting on social media, sending emails, and perhaps even dabbling in AI-generated content. Yet,...
Game on: Bout Time Pub & Grub Hosts Ultimate Big Game Party
Bout Time Pub & Grub locations to host Big Game watch parties, complete with dinner, giveaways, and more funContinue Reading: 1 min ReadHead over to Bout Time Pub & Grub for the ultimate Big...
Love is in the air at Willie’s Lounge this Valentine’s Weekend
Why Willie’s Lounge is the perfect spot for date night, Galentine’s, and everything in between.Continue Reading: 1 min ReadFebruary is all about love, and Willie’s Lounge would love to invite you to...
Bout Time Pub & Grub Implements Mandatory ID Scanning in Response to New Utah Alcohol Law
New Year, New Law: What Guests Need to Know Before Ordering a DrinkContinue Reading: 1 min ReadA new Utah alcohol law will take effect this January, requiring mandatory ID scanning at restaurants...
2026 Marketing Trend Forecast: What Small Businesses Should Prepare For
The digital landscape is changing faster than ever. For small businesses, staying ahead means more than just keeping up—it means strategically planning for the future. The 2026 marketing trend...
Year-End Marketing Audit: How to Learn from 2025 for a Stronger 2026
The year is winding down, and before you dive headfirst into planning for 2026, it's crucial to hit the pause button and look back. The secret weapon for next year's success isn't a new trend; it's...
Give the Gift of the Ultimate Game Day Experience this Christmas with Bout Time Holiday Gift Card Deal
Bout Time Pub & Grub Holiday Gift Card Deal: Give a Little, Get a Little More!Continue Reading: 1 min ReadLooking for the perfect gift for the sports fans in your life? Bout Time Pub &...
New Owners Continue Big Goals for Willie’s Lounge, Launching New Website and Upgrading the Space
Willie’s Lounge partners with Elle Marketing and Events to create new, updated websiteContinue Reading: 1 min ReadTwo years after becoming the new owners of Willie’s Lounge, Michelle and Patrick...
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Experiential Marketing Strategy in 2026: Why Brands Need Experiences, Not Just Ads
In 2026, the traditional advertising playbook is facing its toughest challenge yet. Consumers are no longer just tuning out banner ads and skipping commercial breaks—they are actively looking for depth, authenticity, and real-world connection. Digital fatigue has...
Founder-Led Marketing: Why Personality Builds Brand Trust in 2026
If you glance across the modern digital landscape, you’ll notice a massive shift in how businesses communicate. The era of the faceless, hyper-polished corporation is officially behind us. In 2026, consumers and B2B buyers alike are fatigued by sterile AI-generated...
Movies in the Alley return to Woodbine Food Hall this summer
In partnership with Utah Film Center, Woodbine Food Hall will be hosting outdoor movies throughout the summerContinue Reading: 1 min ReadThis summer, Woodbine Food Hall is excited to be partnering with Utah Film Center for the second year in a row for Movies in the...
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