By Heather King Have you noticed that some of the most digestible information anyone needs on the internet is in the form of an infographic? You’ll find them in presentations, on websites, and as engaging social media posts. It turns out that infographics are the...
Trust is a deciding factor for more than 80% of consumers – and it’s becoming harder to earn than ever. Trust is the cornerstone of a successful enterprise. And how does authenticity tie in? Authenticity forms the foundation for trust to develop. But...
Brand authority is all about building trust. A strong brand helps you to build a reputation with your customers, boost sales, and improve your authority. There are several marketing techniques to shape your brand as trustworthy. Ways to improve your brand authority...
1. The Exciting Journey to Define Your Company’s Mission and Values On any given day, your brand has the potential to attract numerous pairs of eyes. A simple internet search easily yields thousands to millions of results. So, how can you stand out? Your company...
1. Lights, Camera, Action: Captivating Your Audience With Video Storytelling There are several benefits of storytelling through video. For one, you connect with customers on a deeper level. Show them what matters to you, how you conduct operations every day, and give...
LinkedIn doesn’t get the same kind of headlines as other social media sites, but it’s still a powerful presence with around 900 million users worldwide. Of course, setting up a profile isn’t enough. You need the right kind of LinkedIn profile details...
