For businesses that want to make an impact in 2026, being found hinges on a sophisticated understanding of two powerful pillars: Search Engine Optimization (SEO) and the industry's newest frontier,...
The Elle Experience
Stay up to date on all things Elle Marketing.
Welcome to the official Elle Marketing blog!
Here, you’ll find tons of articles about a range of topics, including trade secrets, yearly marketing trends, and spotlight posts about our amazing team.
Anatomy of a Marketing Plan: What Actually Drives Results
A brilliant business idea is only as powerful as the framework that supports it. We’ve all seen brands launch with a splash only to fizzle out three months later. Why? Usually, it’s because they...
This is Where Most Brands Get Marketing Wrong (And How to Fix It)
Do you ever feel like even though you do everything “by the book,” your results are stagnant? You’re posting on social media, sending emails, and perhaps even dabbling in AI-generated content. Yet,...
Year-End Marketing Audit: How to Learn from 2025 for a Stronger 2026
The year is winding down, and before you dive headfirst into planning for 2026, it's crucial to hit the pause button and look back. The secret weapon for next year's success isn't a new trend; it's...
How to Create a Trade Show Booth that Stops Traffic (It’s Not Just About Signage!)
In the electrifying, sometimes overwhelming, environment of a trade show floor, your trade show booth has mere seconds to grab an attendee's attention. Sure, a big, brightly colored sign is a good...
Marketing in the Age of Short Attention Spans: What Still Works in Q4 2025
It’s Q4, the grand finale of the marketing year, and the noise level is deafening. In an era where the average online attention span is only 8.25 seconds—shorter than a goldfish's—marketers are...
Inside Our Toolkit: The 7 Marketing Tools We Swear By for Scale (and Sanity!)
Running a successful business in today's digital landscape means juggling a million things at once: content creation, social media scheduling, email campaigns, analytics tracking, and the list goes...
How to Make Your Ad Dollars Work Smarter, Not Harder
Between the seemingly endless number of social media platforms and search engines, staying within an online advertising budget can feel impossible. In some ways, throwing money at online advertising...
How to Convert Followers into Paying Customers
There’s something magical about seeing follower counts increase. But no matter how many followers you have, it doesn’t matter unless those followers actually convert. Many businesses boast...
Looking Back on 2024: What We’re Leaving Behind and What’s Coming in 2025
Reflect on 2024’s marketing highlights and see what’s next for 2025 with Elle Marketing—more events, influencer partnerships, and visual storytelling.
5 Marketing Trends for 2023
Are you interested in learning about 2023 marketing trends? Read here for five marketing trends for 2023 that you should know about.
6 Commandments of Text Message Marketing
If you need a new way to market your brand, these text message marketing tips can help. Here are the six commandments of successful text message marketing.
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Recent Posts
Event Marketing Busker Fest Case Study: Executing a Live Campaign from Start to Finish
About Busker Fest Busker Fest SLC is an annual, free, all-ages street performance festival in downtown Salt Lake City that celebrates the city’s rich vaudeville history. Presented by the Salt Lake City Arts Council and produced by Primrose Productions, the two-day...
Marketing Overwhelm: Why Less is More for Small Business Growth
As a small business owner, you wear many hats: accountant, customer service representative, inventory manager, and, of course, head of marketing. In an era dominated by TikTok trends, complex email funnels, search engine optimization, and local networking events, it...
Mid-Year Marketing Audit: How to Evaluate What’s Working and What Needs to Change
Can you believe we are already halfway through the year? For business owners and marketing teams, this midpoint is the perfect intermission. It’s a natural moment to pause, step back, and look objectively at the progress you’ve made since January. If you want to...
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