By Heather King Holiday sales can make or break your business. For many small business owners, a significant portion of annual sales are brought in during the holidays so designing the right holiday deals to increase profits and boost customer loyalty is critical to...
By Heather King Seeing all those Christmas in July sales and thinking about how you’re going to market your business this holiday season? Now is a great time to start your holiday marketing planning to enhance the effectiveness and success of your campaigns. Here are...
How much planning goes into your sales strategies? Probably a lot. You’ve got to make sure that every part of your business is in order, from inventory levels to marketing plans and beyond. But even the best-laid holiday marketing ideas can fall apart if...
If you’re a marketer, then Black Friday is your Super Bowl. It’s the biggest shopping day of the year, and if you can capitalize on it, you can bring in a lot of business. But it’s not as easy as just putting up a few ads and waiting for the money to...
Last year’s holiday season showed the strongest sales growth over 20 years. That sounds merry and bright, but there’s even better news: with stabilized supply chains and greater consumer confidence, this year’s consumer spending will be even...
Holiday spending will likely hit a record high this year at $910 billion, but don’t let this lull you into a false sense of security. You still need to invest in holiday marketing. You should always look for ways to attract more customers, even during the...
The holiday season isn’t just a time for decking the halls and overindulgence in eggnog. It’s also a time of great opportunity for businesses of all kinds. If you’re a marketer or business owner, you’re doubtless aware that Q4 is usually by far...
Holiday marketing ideas can make you a lot of money. Yet you have to compete with many businesses to draw your customers’ attention. What are some creative ways you can market your company? How can you sell your products while building your legitimacy? What...
