by Elle Marketing | Jul 21, 2021 | Branding, Marketing
Between churning out print ads for your new business and kicking your new social media campaign into overdrive, it’s hard to find the time to sit down and look at the finer details. That said, neglecting these details can bury your promotional campaign before it...
by Elle Marketing | Jul 14, 2021 | Marketing, Marketing Tips
Defining your audience makes your marketing exponentially more effective. But how do you create a customer profile and use it to reach your audience? If you’re ready to stop wasting marketing money and tap into the benefits of a customer profile, keep reading....
by Elle Marketing | Jul 7, 2021 | Marketing, Marketing Tips
Everyone knows a perpetual motion machine is impossible, yet marketing is a never-ending process. Therefore, part of the market planning lifecycle is the annual mid-year marketing plan. An effective marketing strategy that includes a mid-year refresh can help avoid...
by Paula Sageser | Jun 30, 2021 | Marketing
About Kaitlyn I’m a born and raised Utahn and I’ve always been the creative type. When I was little I used to make movies with my friends or put on plays in our yard. I love reading and writing and got two bachelor’s degrees (Communication and...
by Elle Marketing | Jun 28, 2021 | Branding, Marketing
Building a brand is about telling a story. Your business brand has products that give people an emotional feeling. It tells an emotional story that gives them satisfaction. When people see your products, they should feel something. They should feel that your product...
by Elle Marketing | Jun 25, 2021 | Business Marketing, Marketing, Marketing Tips
In this day and age, marketing through content creation is all but a requirement. It remains one of the most effective marketing solutions, creating 97% more backlinks and 434% more search engine results than other strategies. But even if you have a wise strategy and...
by Elle Marketing | Jun 19, 2021 | Marketing, Marketing Tips
As a small business, do you sometimes wonder if you even need a marketing budget? Maybe you’ve avoided the whole concept of marketing because you think it’s too complicated, too expensive, or not suitable for your business. If that’s the case, here...
by Elle Marketing | Jun 8, 2021 | Business Marketing, Marketing, Marketing Analytics, Marketing Tips
Google reported that leaders are 1.4 times more likely to use analytical metrics to make their business decisions. A digital marketing strategy is, therefore, key to these decisions. While your marketing tactics might be savvy, without measuring your success,...
