By Heather King Event marketing is both an art and a science and having a standout event involves combining creativity with strategic action. Fortunately, there are valuable lessons to learn from industry experts who have mastered the craft with finesse and flair. In...
So much to do, so little time! The average American goes to 8,640 social events in their lifetime. Yet odds are, you only remember a few of the events you went to. If you want to create an event that people will remember, you need a good event marketing plan. The...
Experts estimate that US retail sales will reach over $1 trillion this holiday season. Why not take advantage of this time of year to bring in more sales for your company as well? If you’re worried, it’s too late to start implementing holiday marketing...
Events are a great way to connect brands to their customers. 85% of event planners are optimistic about the future of the events industry. But should you only stick to in-person events? Online events are becoming more popular and are a cost-effective way to hold an...
