By Heather King In today’s dynamic world of digital marketing, it’s crucial for business owners and marketers to discern which tools, trends, and platforms are most effective to achieve the results you desire. Today, two short-form video formats reign supreme:...
From live videos to story takeovers, social media platforms offer infinite ways for marketers to promote their businesses creatively. One of these tools is your social media bio. It can be a fun way to create a solid first impression for your brand with your online...
Since its launch in 2010, Instagram has grown to 1.4 billion monthly users! With so many active people on the app, you’re probably wondering how to boost page views. Or how to increase engagement with your audiences. There are several ways to do this! While...
Instagram Reels is the latest social media feature you need to master as a small or medium business. Introduced in 2020, Reels are short videos that focus on creativity and fun and usually feature stickers, special effects, and music. Read more to discover why your...
Platforms like Instagram allow you to market your products, services, and yourself to an audience of over 1.3 billion active users. Marketing trends are constantly changing, but one that stays constant is a good social media presence. You’re missing out if your...
When Vine started in the early twenty-teens, we could have never imagined it blooming into a content type that’s on every app. TikTok is credited for bringing back the format, but Instagram reels weren’t too far behind. Now even YouTube has its own version...
Let’s face it – influencer marketing is on the rise. But, what is influencer marketing? Influencer marketing is a social marketing strategy that uses top creators of social content to promote products online. It’s a great way of promoting your...
When it comes to marketing, a carefully curated photograph is much more than just a pretty picture. It can help to convey an important message, build brand recognition, and even influence consumer behavior. For decades now, photography in marketing has been used in...
