There are hundreds of people on social media who take photos and post content all the time. And, sometimes they take photos or post videos of your goods and services without you having to pay for them. When this happens, the content is referred to as user-generated...
Event marketing is an excellent opportunity for businesses to reach new customers, spread the word about their brand, and boost in-person engagement. That said, do you know how to plan for event marketing? In this event marketing guide, we go over tips on how to make...
When it comes to marketing, a carefully curated photograph is much more than just a pretty picture. It can help to convey an important message, build brand recognition, and even influence consumer behavior. For decades now, photography in marketing has been used in...
Between churning out print ads for your new business and kicking your new social media campaign into overdrive, it’s hard to find the time to sit down and look at the finer details. That said, neglecting these details can bury your promotional campaign before it...
Defining your audience makes your marketing exponentially more effective. But how do you create a customer profile and use it to reach your audience? If you’re ready to stop wasting marketing money and tap into the benefits of a customer profile, keep reading....
Everyone knows a perpetual motion machine is impossible, yet marketing is a never-ending process. Therefore, part of the market planning lifecycle is the annual mid-year marketing plan. An effective marketing strategy that includes a mid-year refresh can help avoid...
About Kaitlyn I’m a born and raised Utahn and I’ve always been the creative type. When I was little I used to make movies with my friends or put on plays in our yard. I love reading and writing and got two bachelor’s degrees (Communication and...
Building a brand is about telling a story. Your business brand has products that give people an emotional feeling. It tells an emotional story that gives them satisfaction. When people see your products, they should feel something. They should feel that your product...
