In this day and age, marketing through content creation is all but a requirement. It remains one of the most effective marketing solutions, creating 97% more backlinks and 434% more search engine results than other strategies. But even if you have a wise strategy and...
Google reported that leaders are 1.4 times more likely to use analytical metrics to make their business decisions. A digital marketing strategy is, therefore, key to these decisions. While your marketing tactics might be savvy, without measuring your success,...
Do you dream of becoming a social media influencer? Are you unsure of how to track and understand your social media analytics? You can use social media analytics to help you reach that large amount of people. Improve your social media presence by understanding your...
What is Google My Business? How do I submit my listing? Why do I need to optimize Google My Business? Google’s business service lets companies add their profiles to their website for free. The results see 49% of business owners receive over 1,000 views per...
As we wind down what some claim is one of the worst years in modern history, everyone seems ready to turn their gaze to 2021. For businesses and marketers, that means taking a look at the projected marketing trends for 2021. While some entries on the list will prove...
As 2020 comes to a close, small businesses need to analyze their marketing activities. Reflecting on the things that did and didn’t work can really help in the next year’s planning process. Small business marketing for 2021 doesn’t have to be...
Experts estimate that US retail sales will reach over $1 trillion this holiday season. Why not take advantage of this time of year to bring in more sales for your company as well? If you’re worried, it’s too late to start implementing holiday marketing...
