Few people love stories more than Kaitlyn Rowbotham. Storytelling is a huge part of her role as the marketing strategist. What’s even more interesting, though, is the story of how she landed here at Elle Marketing and Events. Getting to Know the Team: Kaitlyn...
The holidays are coming in a few months, which means that now is a great time to develop a holiday marketing plan. Think about it: if you plan now, by the time the season arrives, you’ll know what to do, which will hopefully lead to more sales and higher...
Are you looking for a way to get your page ranking at the top of the Google search? Improve website SEO with video content. Did you know that the first five results on a Google search account for 67.6% of all clicks? So appearing early on a search is vital. Make great...
Content marketing is a marketing strategy designed to attract, engage, and retain customers through high-quality media content. Examples of content marketing include videos, articles, and podcasts posted and shared across various online platforms. As we will see in...
Did you know that there are over 70 billion blog posts created every single month? (And that’s only on one of the blogging platforms!) Now it begs the question if there are that many blog posts being created every month, then there must be a solid reason for...
Email is among the most important factors in a successful marketing campaign. With the best email marketing practices, you can create long-term relationships with your target audience. Email marketing also allows you to strengthen and grow your brand. Do you want to...
Running bad advertisements is giving away resources. You might as well cut out the middleman and give away things yourself. The Small Business Administration advises businesses to spend roughly seven percent of their revenue on advertising. Giveaways cost almost...
Let’s face it – influencer marketing is on the rise. But, what is influencer marketing? Influencer marketing is a social marketing strategy that uses top creators of social content to promote products online. It’s a great way of promoting your...
